Festival season is well underway and all those industry parties! Are you ready? And how do you remember all those people you meet? Including what you talked about?
Use business cards, of course! Yes, they are still relevant.
I like to wear a blazer as part of my outfit at these parties, or at least something with two pockets. In my right pocket, I have business cards to hand-out, and in my left pocket, I place business cards that I receive during the event. Keeping them in separate pockets means I can find a business card of mine effortlessly and they don’t get mixed up with ones I’ve received.
I also keep a pen in my right pocket with my giveaway business cards. I use it to jot down a word or two or a question on the back of any received card so I know what we talked about or I can follow-up with an answer after the party.
If someone doesn’t have a physical business card – which is more and more frequent now – we can connect via digital business card or Linked-In invitation on the spot. In this case, I also have the opportunity to use one of my own giveaway cards and jot down the person’s name and a word or two on the back and transfer it to my received pocket for my own reference.
If it looks like I always use physical business cards, well, I do prefer them and their tactile nature. As an introvert, fingering my received cards gives me comfort that I’ve reached out of my comfort zone to meet people at an event. Plus, there are many options now for eco-friendly choices in card stock: post-consumer recycled material, paper made with natural fibers like hemp or bamboo, and even recycled cotton or biodegradable options.
But if I forget to bring business cards with me (which certainly has happened) or I don’t have a 2-pocket outfit, I definitely use my digital business card. I mean, we always have our mobile phone with us now, don’t we? The digital card is great with its QR code for fast connecting, and the photo avatar is fantastic for when you remember a face more so than a name.
So, whether you use a digital business card or physical one or both, consider the 2-pocket system for when you connect with people. Maybe I’ll see you at an event and we can trade cards!
Cheers & a good industry party to you,
Deb
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“Film Production Management 101” (now in its third edition) is updated for today’s respectful workplace and sustainable practices – available worldwide, including Amazon-USA, Indigo-Canada and many other bookstores or directly from the publisher (MWP).

