Here it is… the order of who spends the most time on which site:
| Platform (Year Launched) |
Millennials |
Gen-Z |
| Facebook (2004) |
2 |
3 |
| YouTube (2005) |
1 |
1 |
| Twitter (2006) |
5 |
5 |
| Instagram (2010) |
3 |
2 |
| Snapchat (2011) |
4 |
4 |
There is more detailed data on this info in CMF’s 2016 Mid-Year Trend Report.
So… surprising? Does it match with informal chats with parents of Millennials and Gen-Z folk? At any rate, it appears we’re starting to see differences between the two social demographics.
BTW – It’s not entirely clear in the report the age of Millennials vs Gen-Z, so per Wikipedia, Millenials seem to be born early-80s to mid-90’s/early 2000’s and Gen-Z after that. Let’s then say that Millennials are about 18-34 and Gen-Z about 17 and under.
Food for thought…
Cheers & a good shoot to you,
Deb