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Tag: social media

Sep222016

Who’s on Which Platform Nowadays? (the answer)

Here it is… the order of who spends the most time on which site:

Platform (Year Launched)

Millennials

Gen-Z
Facebook (2004)

2

3
YouTube (2005)

1

1
Twitter (2006)

5

5
Instagram (2010)

3

2
Snapchat (2011)

4

4

There is more detailed data on this info in CMF’s 2016 Mid-Year Trend Report.

So… surprising? Does it match with informal chats with parents of Millennials and Gen-Z folk? At any rate, it appears we’re starting to see differences between the two social demographics.

BTW – It’s not entirely clear in the report the age of Millennials vs Gen-Z, so per Wikipedia, Millenials seem to be born early-80s to mid-90’s/early 2000’s and Gen-Z after that. Let’s then say that Millennials are about 18-34 and Gen-Z about 17 and under.

Food for thought…

Cheers & a good shoot to you,
Deb

Sep82016

Who’s on Which Platform Nowadays?

With school starting again for Millennials and Gen-Z, can you guess which social demographic spends the most time on which site?

Platform (Year Launched)

Millennials

Gen-Z
Facebook (2004)

?

?
YouTube (2005)

?

?
Twitter (2006)

?

?
Instagram (2010)

?

?
Snapchat (2011)

?

?

I’ll share the info next blog, or you can read CMF’s 2016 Mid-Year Trend Report and find out right away.

Also in the report is info on VR, transmedia, bots, 4K, the Internet of Things, and more.

It’s not entirely clear in the report the age of Millennials vs Gen-Z, so per Wikipedia, Millenials seem to be born early-80s to mid-90’s/early 2000’s and Gen-Z after that. Let’s then say that Millennials are about 18-34 and Gen-Z about 17 and under.

I’ve also added the “year launched” in the chart above so we can see what it looks like over time.

Cheers & a good shoot to you,
Deb

 

Jun12012

Who’s Tweeting IN the Movies?

There are a lot of mundane activities you typically don’t see characters do in the movies: characters never seem to need to go to the bathroom… or actually eat the breakfast they prepare… or… well, the list goes on, and I’m sure you have your favourites. What about tweeting? Checking a Facebook account? Checking email? When was the last time you saw a major character in a movie integrate daily social media into his or her adventure?

Of course, it’s all about filming what’s important to the story, but the final edit can reflect our life back to us in a rather skewed way – entirely removing that which we do so often. Does it diminish the perceived importance our frequent but time consuming social media activities… or does it show us what adventures we can have if we unplug now and then?

Hmmm… interesting thought.

Cheers & a connected shoot to you,
Deb