At an event focused on discovering and experimenting with cool, new tech, the wow-factor can easily become the centre of attention, yet while we were experiencing the Polar Sea in immersive-put-me-in-the-movie 3D virtual reality, the speaker (Thomas Wallner of DEEP Inc.) stressed to us how the cool new tech is – and should be – just another way to experience story. Story is the reason we watch movies.
So very true!
Tech may let us experience story in a new way, but tech – and nifty new ways to shoot a scene – should never overshadow story. The wow-factor quickly fades, but it is with story that people connect in an enduring manner.
So next time you’re amazed by new technology, ask yourself: how can it help me tell story? Because… story rules!
Cheers and a good story to you,